Turning ideas into practical solutions.

Creative problem-solving, adaptability and speed.

What I Do

Web & CMS Development

Building websites, content platforms and e-commerce solutions that are easy to manage and built to scale.

Search & Content Strategy

Creating content structures and optimization strategies that improve discoverability and long-term visibility.

Performance Optimization

Improving speed, user experience and technical quality to support growth and business objectives.

My Journey

A lifelong passion for the web.

I started building websites at the age of 12, when creating a website required writing code, configuring servers and understanding how the web worked behind the scenes.

Over the years I have worked with technologies ranging from HTML, CSS, JavaScript, PHP and MySQL to WordPress, Drupal and modern headless CMS platforms. Along the way I expanded into SEO, digital advertising, graphic design and video production, developing a broad understanding of how digital products are built, promoted and maintained.

More than two decades later, that curiosity still drives me. My strength lies in adapting quickly, understanding complex systems and turning ideas into practical solutions.

2001

First Website Created

Self-taught HTML & CSS and built my first personal website from scratch.

2007

CMS Adoption

Discovered the potential of content management systems and began building dynamic websites with custom themes and templates.

2011

Webmaster (Volunteer)

Managed a high-traffic community portal, overseeing hosting infrastructure, improving the communications platform and maintaining its content.

2012

Writing & SEO

Founded hamsterit.net, expanding into SEO, user acquisition and analytics. Later joined the Google AdSense program.

2017

Advertising Internship

Completed an advertising agency internship in graphic design and photography, finishing a three-year program in just 11 months with excellent grades.

2019

Began Freelancing

Launched a solo freelance business, delivering projects across graphic design, web design, video animation, CRM and SEO.

2020

Creative Agency Poickeus

Joined as a graphic designer and progressed to Lead Digital Marketing Specialist, expanding into a broader range of digital responsibilities.

2025

BBA Studies began

Began BBA studies at Laurea University of Applied Sciences, specializing in Digital Marketing.

20+

Years of experience

15+

Years in CMS development

138

#1 search rankings

259

Top 5 keyword rankings

Current Role

Creative Agency Poickeus

I work across digital marketing, content production, website design, SEO, social media marketing and client consulting, helping businesses strengthen their online presence and achieve measurable growth.

Visit Poickeus

What Sets Me Apart

Adapting & Learning

I quickly adapt to new technologies and ways of working. Self-directed and resourceful, I'm comfortable taking initiative and finding practical solutions to unfamiliar challenges.

A Sharp Eye for Detail

I naturally notice errors, inconsistencies and anything out of the ordinary. This attention to detail helps me identify issues and refine both creative and technical work.

The Missing Link

I understand both design and development, which helps me see things from both sides. I can take creative ideas and turn them into practical solutions while keeping technical limitations and user experience in mind.

Problem Solver

I don't give up on a problem just because the solution isn't obvious. I like figuring things out, which is probably why I also enjoy puzzles and escape rooms. There's something satisfying about finally finding the answer.

Featured Projects